Crafted from exceptional blends of certified organic Vermont herbs and roots, complimented by a few worldly exotics, our digestive bitters revive the tradition of dazzling the palate while priming digestion. At Urban Moonshine we believe the root of good health is great digestion!
Original, Citrus, & Maple flavors all have the same basic ingredients with slightly different flavoring; the original is the most bitter, the citrus has some nice citrusy notes and the maple has a touch of organic maple syrup. The Chamomile Bitters are a little different; they are our only bitters formula that contains chamomile, and they are free of citrus, fennel, & essential oils, so that they can be enjoyed occasionally during pregnancy and by more folks with sensitivities!
Why Take Bitters?
As human beings we evolved consuming a vast amount of wild plants, most of which were rich in the bitter flavor. With the birth of industrial agriculture, the bitter flavor was stripped away in exchange for mostly pleasant flavors: sweet, salty and processed food. Today we have a dramatic lack of bitterness in our daily diets.
The definition of a bitter is something that tastes bitter in flavor: dandelion, gentian, coffee, dark chocolate and greens are classic bitters. Many traditional cultures around the world believe that it is important to have all 5 flavors within the diet and that each flavor has a specific effect on the body. The flavor of bitter is very much associated with the digestive system. As human beings we evolved eating tons and tons of bitters — bitters greens, bitter roots, bitter barks. The majority of food growing in the wild has an element of bitterness to it. Even the ripest wild blackberry is not purely sweet; it also has a little sour, a little bitter to its flavor profile. Early humans rarely consumed sweets — honey was like food of the gods!
Fast forward to modern times, as a culture we consume an immense amount of sweet, salty and processed food and we have a severe lack of bitterness. But our bodies are built for bitter flavors! Bitter engages and excites the digestive system. Bitter challenges the body, alerting it through taste that a complex food is being ingested, more complex than heavily processed food. It is very important for the body to have enough challenge—challenge keeps us strong, on our toes, ready for action! Bitters are like the gym for the digestive system, they help to keep it toned.
Our brilliant tongue is like the doorbell to the digestive system and when we taste something bitter it rings that doorbell, “Ding-dong! Time to eat, time to wake up, time to digest!” All the digestive organs get “turned on.” They start to secrete digestive juices in preparation for the incoming food!
In this way bitter flavor is essential to good health. We encourage you to explore the flavor of bitter on a daily basis- whether it’s a bitter green salad before dinner, a fresh spring dandelion green from your front yard, or Urban Moonshine Bitters right on your tongue. Cheers to your health and wellbeing! —Jovial King