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Urban Moonshine was founded in 2008 in Jovial King’s kitchen with the goal of making herbal medicine more accessible. We specialize in liquid herbal extracts with a focus on digestive bitters, herbal tonics, and everyday health remedies.
We have grown from a booth at the local farmers market to a nationally recognized brand, while staying true to our mission of bringing high-quality, certified organic herbal medicine to more people and changing the way we think about the power of plants.
At Urban Moonshine, we aim to return the use of herbal medicine to daily life, to bring it “out of the cupboard and onto the counter” into every day life.
We select the traditionally-used active parts of our herbs (roots, leaves, flowers, or seeds—and all of them, if appropriate) and extract them in certified organic alcohol to release a wide spectrum of our ingredients’ constituents, stabilizing the chemistry, and creating a liquid.
Use our products with confidence. We feature certified organic herbs and validate the purity and strength of our formulas from start to finish. No bottle is shipped unless it meets all its key targets: this is our commitment to you and those you love.
We embrace the plants' power to support our vitality and resilience in the face of modern challenges, rather than waiting for a problem and then trying to push back against it. Herbal medicine believes that a healthy human is a lot like an organic garden: thriving on diversity, relying on support over control.
We are passionate about turning people on to the power of bitters and herbal medicine. With engaging articles, fairytales and folklore, easy DIY projects, interactive webinars, a 16-week free herbal course, and collaboration with other amazing herbalists, we hope to bring you useful and beautiful ways to celebrate herbs in your life and make herbalism a daily practice.
Through our founder, chief herbalist, and our education team, we have experience in all aspects of plant medicine: growing, harvesting, manufacturing and extracting. Our herbalists want to bring you vibrant remedies that highlight the best of what herbalism has to offer.
We know that herbal medicine supports more than just people: by working together to diversify lawns and gardens, bring wild plants into urban spaces, and seed herbs into everyday culture, we can change the world. As herbalists, we spread pollinator-friendly plants and help ensure a balanced, thriving ecosystem.
