Urban Moonshine was founded in 2008 in Jovial King’s kitchen with the goal of making herbal medicine more accessible. We specialize in liquid herbal extracts with a focus on digestive bitters, herbal tonics, and everyday health remedies.
We have grown from a booth at the local farmers market to a nationally distributed and recognized brand while staying true to our mission of bringing high-quality, certified organic herbal medicine to more people and changing the way we think about the healing power of plants. We aim to return the use of herbal medicine to daily life, to bring it “out of the cupboard and onto the counter”. The next generation of healthcare is focusing on prevention and improving quality of life, moving beyond just disease and illness.
Urban Moonshine’s product line is certified organic and we source our ingredients domestically and from small farms whenever possible. Our formulas are palatable and easy and convenient to use. Our mission is to bridge the gap between the traditional stereotype of the ‘back-woods herbalist’ and bring plant-based wellness to the modern health-conscious individual who is seeking better options.
We are based in beautiful Burlington, VT and are proud to be a woman-run company.