Media Kit


Urban Moonshine Company Bio

Urban Moonshine is located on the beautiful shores of Lake Champlain in Burlington, VT. We started as a small family business at local farmers’ markets, and have grown into a thriving, nationally distributed herbal company. We specialize in organic bitters and herbal tonics, formulated for accessibility and effectiveness to support the modern lifestyle. Through our continuing growth, we adamantly maintain the core values of our company. We uphold strict production standards, including high quality, certified organic, & GMP compliant products manufactured in-house with a commitment to local and organic sources. The heart of our company consists of a nurturing work environment, community action, and herbal education.

Our mission is to rekindle the relationship between herbal medicine and the modern world. Our goal is to inspire people to bring herbal medicine “out of the cupboard and onto the counter” in everyday life. We have created a product line that distills the best of herbal medicine: Our formulas are safe, effective and fast acting. They embody beauty and simplicity; and are made from the highest quality organic ingredients.


jovial_head_shotresizedJovial King Bio

 Jovial King is a family herbalist, founder & owner of Urban Moonshine. She has studied herbal medicine extensively with an array of renowned teachers, including Rosemary Gladstar, Brigette Mars, Guido Masé, & Christopher Hobbs. Jovial started Urban Moonshine in her kitchen, and has grown the company into a strong presence within the natural supplements industry. She has appeared as an “herbal expert” blogger for Martha Stewart’s Whole Living website. Mother of two boys, Jovial draws inspiration from adventure, travel, friends, and holistic health.

“Urban Moonshine is proud to offer you our line of certified organic digestive bitters and herbal tonics–we bridge the gap between old school herbal medicine and the modern world. Our handcrafted tincture process is a time-honored method that captures the medicinal qualities of whole plants for convenient use and optimal efficiency–taste your herbs! Urban Moonshine is an everyday herbal apothecary for the modern world!” —Jovial King


Urban Moonshine Press Releases:

coming soon…

Urban Moonshine Articles for Release:

Unlock Your Lover’s Heart – with Chocolate, by Guido Masé RH (AHG) – Chief Herbalist at Urban Moonshine [online version-follow link for PDF]

Aromatic Herbs: Uplift the Spirit and Gladden the Heartby Guido Masé RH (AHG) – Chief Herbalist at Urban Moonshine [online verson-follow linke for PDF]

Bitters–Take the Challenge. It’s Worth Itby Guido Masé RH (AHG) – Chief Herbalist at Urban Moonshine [PDF version]