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This year’s campaign is about getting plants back into peoples’ lives,  bringing herbal medicine to urban places and supporting our pollinators.  Together, let’s strengthen the fabric of modern herbalism by honoring our traditions and ushering them  into a new generation of communities and kitchen counter tops. Herbalism is the peoples’ medicine.  We ask you to join us in being an advocate for the earth  and its abundant but dwindling biodiversity by actively creating oases for our  pollinators as they face more challenges journeying through modern food and medicine desserts.   Gardens Not Lawns! Plants Not Pavement!  We desperately need a paradigm shift—updating our relationship to the environment.    It is crucial we recognize the interconnectedness and the importance that biodiversity plays.  Be a radical! Find a crack, an abandoned garden box,  a forgotten corner and turn some dirt,  throw some seeds and plant a garden in your community.   Do it for the bees, for the butterflies, for the earth, for you,  for your community, for the next generation.  Plants to the People! Join us…


"Pollinators are essential to our environment. The ecological service they provide is necessary for the reproduction of nearly 70 percent of the world’s flowering plants, including more than two-thirds of the world’s crop species." -The Xerces Society

Dandelion Campaign is Urban Moonshine's plan to give back.  Furthering our mission to bring back digestive bitters and make tonic herbalism accessible to modern Americans, Dandelion Campaign manifests this bridge between the back woods radical herbalist making medicine under the moon, and the modern consumer –- bringing diverse whole plant medicine back into peoples lives and herbal medicine to urban places

Seeking a way to honor the source of Urban Moonshine's raw ingredients, founder Jovial King reached out to the staff for ideas.   “We want to demonstrate through our direct action as a company that the Earth is no longer an endless giving mother figure, we simply cannot continually take without giving back,” she said.  Drawing inspiration from herbal elders and teachers, and the 2012 film Queen of the Sun, Urban Moonshine developed Dandelion Campaign 2014 to highlight the devastating toll mono-crop agriculture has had on our pollinators.  

Taking a page from guerrilla gardeners near and far, Urban Moonshine expects Dandelion Campaign will show up in a community near you...

Free Herbal Article: Re-Wild Our Ecology this Spring! by Guido Masé RH (AHG) – Chief Herbalist at Urban Moonshine

Free Spring Lecture by Guido Mase April 28 6pm ESTFREE Tele-Lecture on Spring Herbs by Guido Masé: April 18th 6pm EST!

Conference call style--Call in from home! (712)432-0900, Access code: 133141

Get Involved!

-Throw a Seed Bomb! How? Green Aid Seed Bombs are an awesome option! "Made from a mixture of clay, compost, and seeds, seedbombs are a great way to combat the many forgotten grey spaces you encounter everyday: from sidewalk cracks, to vacant lots and parking medians. They can be thrown anonymously into these abandoned urban sites to reclaim and transform them into places worth looking at and caring for. They can also be tossed into your home garden."

 Urban Moonshine is including these seed bombs and other gardening goodies in Garden Crate raffle baskets at several of our retailers across the country this April in an effort to encourage our customers to plant pollinator sanctuaries in their areas. Reclaim our urban landscapes; Perform random acts of gardening! #urbangardens

-Plant a Pollinator Sanctuary! How? Pollinator Partnership has a great guide to plantint pollinator friendly plants in your garden! A generic list from their guide includes: Lavandula spp. (Lavender), Rosemarinus officinalis (Rosemary), Salvia spp. (Sage), Echinacea spp. (Coneflower), Helianthus spp. (Sunflower), Cercis spp. (Redbud), Nepeta spp. (Catnip), Penstemon spp. (Penstemon), Stachys spp. (Lamb’s ears), Verbena spp. (Verbena), Phacelia spp. (Bells or Phacelia), Aster spp. (Aster), Rudbeckia spp. (Black-eyed Susan), Origanum spp. (Oregano), Achilliea millefolium (Yarrow), but they offer more specific guides for every eco-region of the United States! Pollinator gardens offer oasises for the bees & buterflies in an era of dwindling biodiversity and vanishing green space--not to mention that many of these plants are powerful medicinals and attractive additions to the landscape.

Urban Moonshine's staff are taking the initiative to plant pollinator gardens around our city! By the end of May we hope to see the beginning of a pollinator corridor in our own small town, something which we can expand on in years to come. We hope this will be an inspiration to individuals and other businesses to help increase biodiversity in their area. #urbanpollinator

-Host a Screening of the Film Queen of the Sun in Your Community! "QUEEN OF THE SUN: What Are the Bees Telling Us? is a profound, alternative look at the global bee crisis from award-winning filmmaker Taggart Siegel. Taking us on a journey through the catastrophic disappearance of bees and the mysterious world of the beehive, this engaging and ultimately uplifting film weaves an unusual and dramatic story of the heartfelt struggles of beekeepers, scientists and philosophers from around the world including Michael Pollan, Gunther Hauk and Vandana Shiva. Together they reveal both the problems and the solutions in renewing a culture in balance with nature."

Urban Moonshine will be hosting a screening of the film in celebration of Earth Day, raising awareness and offering ways to get involved in our own community!

-Educate! Buy Organic! Support Diversified & Bio-Dynamic Farming! Every action counts--no matter how small. Many pesticides and insecticides are detrimental to our pollinators--tell businesses, friends, government officials, family members that you won't support the use of these harmful chemicals! Educate, educate, educate. Join the movement & do whatever you can ever you can to help--share your actions on social media, spread the word, be a guerilla gardener!